Responding to change - Applying OODA to tech strategy

The way organisations do technology strategy often follows a path of attempting to control the chaos and create predictability in a world where none exists. It is not a problem that the strategy was wrong. That is a certainty. It is that there is no recognition of its fallibility until it has already failed.

Technology strategy in organisations is rarely a strategy in the truest sense but dogma—a set of immovable edicts created not to handle change but to dictate actions.