Technology strategy · Engineering leadership · AI
Reda Hmeid
I lead technology and engineering functions to make change that brings value to users, customers and organisations.
- Head of Technology Strategy & AI in the SDLC, Equal Experts
- Founder, TeamMate
Now
What I’m working on
- Equal ExpertsTechnology strategy & AI in the SDLCHelping organisations set technology strategy that adapts, and bring AI into how they design, build and run software.My work
- TeamMateThe grassroots football platformThe club and team management app I founded, now used by 500+ clubs and teams.About TeamMate
- WritingStrategy, architecture and footballNotes on technology leadership, API design and decision-making, plus the occasional attempt to predict the Premier League.Read the blog
How I think
Ideas I keep coming back to
- 01
Strategy is a hypothesis
A strategy will be wrong. The failure is not noticing until it's too late. Build in the observations that tell you, and loop faster than the change around you.
Read the post - 02
Architects are technology pilots
Plan the route, react to the weather, see turbulence coming and change course, and still land at the destination safely.
Read the post - 03
Never break your consumers
An API succeeds by being easy to consume. Do the hard design work up front, so nobody downstream has to change.
Read the post - 04
Stretch for the amazing
Underpromising is a lie that looks like success. Set ambitious goals, commit to them, and measure what matters.
Read the post
TeamMateThe grassroots football platform.
TeamMate brings registrations, payments, fixtures, coaching, match day, stats and communication into one app for grassroots football clubs, from U6s to adult teams.
- clubs and teams
- 500+
- players
- 6,000+
- matches tracked
- 10,000+
Writing
Latest posts
Who will win the Premier League: update?
City for the title. Spurs finishing 4th. Newcastle to stave off relegation. These are some of the predictions my new Premier League prediction model has come up with. How right is that likely to be?
Football · 7 min
Predicting the EPL
In my covid state, I decided to give something a go that has been of interest for a while. I decided to use basic (and I mean basic) statistical analysis to work out who will win the premier league this season. This is how that exercise went, in my self-isolation.
Football · 10 min
Recovering Midfielder
How to train your kids to recover back to support the defence once the opponents transition from the midfield zone to their attacking zone. On small 5 aside pitches kids do this more naturally. On the larger pitches, needs more encouragment.
Football · 3 min
Let’s talk.
Technology strategy, AI in software delivery, TeamMate, or football. If it’s on this site, I’m happy to talk about it.