About
Technologist, founder and lifelong football fan.
I've spent more than two decades in technology, moving from writing software to designing systems to leading the functions that build them. Strategy, architecture and engineering leadership are the day job; grassroots football is the rest of my life, and TeamMate is where the two meet.

Professionally
I started building software in 1999, beginning with Java, and grew into architecture and solution design. As a freelance technical architect and digital consultant I worked with clients including British Airways, IBM and Deutsche Bank, and later led solutions as Head of Solutions at HMRC Digital.
Today I'm Head of Technology Strategy & AI in the SDLC at Equal Experts. I work with organisations on technology strategy that can respond to change rather than resist it, and on how AI is reshaping the way software is designed, built, tested and run.
I care about the craft as much as the strategy: evolvable architecture, APIs that never break their consumers, and teams that set ambitious goals and measure what matters.
Alongside that, I founded TeamMate, a platform for grassroots football clubs. It keeps me close to shipping real software to real users every week.
Personally
I studied Pharmacology at university. About the only lesson that stuck was that the best medicine is usually no medicine. Software won out, and I've never stopped learning since, these days mostly through audiobooks.
Football has been a passion for as long as I can remember. Now it's more watching, reading, talking about it and coaching than playing, plus the occasional over-ambitious spreadsheet that tries to predict the Premier League from expected goals.
I'm a dad, my sporting hero is Muhammad Ali, and I've always had a contrarian streak. I bought an Android phone in 2009 when my friends were all buying iPhones, and I go for the green in one when my playing partners lay up.
Grassroots football
Coaching, and building tools for the people who run it
Football analytics
Expected goals, expected points and too many spreadsheets
Learning
History, science, sport and leadership, usually on audiobook
Golf
Always going for the green
Bookshelf
Books I keep recommending
- AccelerateForsgren, Humble & KimThe book I reference and quote more than any other.
- RangeDavid EpsteinChanged how I approach learning: breadth over 10,000 hours.
- LegacyJames KerrThe All Blacks, and lessons on being a good ancestor.
- Measure What MattersJohn DoerrOKRs as ambitious realism, not managed expectations.
- REST in PracticeWebber, Parastatidis & RobinsonOstensibly about REST; really about good architecture.
- Building Evolutionary ArchitecturesFord, Parsons & KuaFitness functions and architecture that can change.
- Thinking, Fast and SlowDaniel KahnemanLoss aversion, and why underpromising backfires.
- Inverting the PyramidJonathan WilsonThe history of football tactics, and of bad statistics.
More in Learning never stops. Book links go to Bookshop.org, which supports independent bookshops.
Want to talk strategy, AI or football?
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